Don't do SEO without first considering the website viewer and their possible conversion.
Believe it or not, many designers and/or companies forget about the intent and message of the pages when writing their SEO content. What is the point of optimizing your pages if the intended audience sees no value in the page created? I would say its like inviting friends over to a party and having no music, food or even conversation. They will often leave quickly and never darken your door step again.

The objective is to bring more interested people to your website, to purchase, sign-up, or otherwise convert into a sale, right? If you are doing so much SEO, that the search engines rank your site's pages high, but the title, description and content are just a list of keywords, you've killed your click through-rate and lost potential new business. If you've done so much SEO, that when the interested visitor comes to your site, they instantly recognize it as SEO spam, then they're just going to hit their back button and leave. Sure, your statistics increase, but your conversion to new customers fails to meet your expectations. In short, when Search Engine Optimizing your pages, it is imperative that you bear in mind who you audience will be and the message you intend to deliver. You’ll be far better to end up lower on the first page ranking for your keyword or search phrase, delivering a better message that creates a higher customer conversion.

Finally another key point, is a nice, well designed site, not keyword heavy, not search engine optimized by overusing the bold tag, or header tags, or anything like that. No spam! SEO does not mean adding un-necessary tags to your page, or writing more keyword heavy content. Essentially, it is writing good content, and the acquisition of more back links. Relevant content translates to proper keyword density for the search engines. Remember, the people who develop these search engines know how to get relevant results from non-SEO content.

For a commercial website the main objective is to sell the product or service. In order to achieve your objective your web site must be an effective advertising tool for your service or product. To that end you need to rank as high as possible in the search results.

Making viewer usability the objective of your site.
When doing search engine optimization you need to keep the user in mind. First you design so that your site is user friendly, after that the search-bot. After all the objective of the site is to sell a service or products and if the user finds the site difficult to navigate they will quickly hit the back button. After all without users you can’t sell products, but without the search-bot there other ways of getting traffic.
Guidelines for designing a user friendly site:

Ask for user input. When proofreading read your content aloud to see if sounds too keyword heavy. You may be thinking too much about the search engines, try adding some pronouns. Be careful not to abuse the title=““attribute on all your tags this can result in the title being shown in the tooltip on mouse-hover. Some SEO moves, such as clean URL’s make the site nicer and easier on the user.

Developing a search engine friendly web design entails building specific website elements (graphics, layout, coding, linking between pages, structure, written material, photography) in such a way that search engines want to see. This combination, along with highly valuable content, delivers the types of page content both site users and search engines desire. Proper Search Engine Optimization (SEO) and Search Engine Friendly designs deliver increased rankings for targeted keywords (search terms) and delivers the targeted results you desire.

Experience the difference...that professional design, functionality and proper website optimization will make! What good is a great website if no one can find it? Because the majority of website designs are not search engine friendly, they get short-changed by the search engines. Low search engine rankings translate into fewer visitors to your website… which leads to fewer sales. At Zeus Design, we work with our clients to assist them in getting the most out of their website positions. After all, there is no point in having a website if it is not generating sales or the desired intent of the company.

At Zeus Design, we can build your website from scratch in a fully optimized format, or we can modify an existing site to meet the current standards of optimization. Our professional search engine optimization packages include: Appropriate and attractive design elements, specialized keyword choices, strategic linking, structure optimization, meta-tag optimization & alt tag optimization, and content optimization through professional web content copy editing, copywriting.