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Should I Exchange Links
What is SEO Web Design
Link exchange strategies and linking management software
have become increasingly popular over the last couple of years as webmasters have come to realize the importance of gaining increased coverage on other sites.

Having a solid link exchange campaign is part of your overall marketing, not just as a traffic boost from having a listing on another site, but also from a search engine perspective. It's no secret that many major search engines will boost your rankings not just based on what's on your site, but also what's off it; that is, links from other sites pointing back to you.
SEO Web DesignerGood Links vs. Bad Links
We receive many requests daily for reciprocal links trades and out of 100 such requests, only one or two are worthy of response.
Things to watch for...

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Link pages that aren't reachable from the site's index.
That is, a person will submit links to your exchange and the link to your site is on a page with no links going to it, which is completely useless to you.

NoFollow links
This is a fairly recent issue, as search engines are now supporting the rel=nofollow flag on hyperlinks. A link with this parameter added to it is not recognized by search engines at all, which makes it useless for SEO purposes.

Read More on link exchange...

 
 
Link Exchange Marketing
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Links Pages loading in frames/iframes
We have seen quite a few of these lately, and they’re not much better than those previously mentioned. People will load their links pages in frames from sites/domains with no PageRank. An easy way to tell in IE is to right click the area with the links and hit properties. If the address doesn't match that in your address bar of the browser you know it is actually loaded from a different location. While this isn't necessarily a problem, however in most cases these pages aren't indexed in any search engines, hence they are useless.

 
Redirect Links
Some web site packages people use (CMS systems) this so it isn't necessarily someone trying to scam you, but you will quite often see some kind of out.php?id=4095 for your link rather than your site's url. These scripts redirect visitors to your site, but you won’t get search engine benefits from it. Unless you expect this link to get a lot of clicks, it would probably be in your beat interest not to trade links with these sites!
  

Link Exchange Beginner Problems.Link exchange
Sometimes beginning webmaster's make innocent mistakes with their link exchange systems, only because they don't have the proper understanding of how website architecture works. Many people also make the common mistake of misunderstanding how link popularity functions to improve search engine rankings.

If given the proper knowledge, many times a webmaster purposefully develops a link exchange system, which never gives any link value back. In some cases, a redirect is used; in other cases, javascript encoding is used.

Having a solid link exchange campaign is part of your overall marketing strategy, not just as a traffic boost from having a listing on another site, but also from a search engine perspective. It's no secret that many major search engines will boost your rankings not just based on what's on your site, but also what's off it; that is, links from other sites pointing back to you. That is never the case at Zeus, we receive many requests daily for reciprocal links trades and out of 100 such requests, only one or two are worthy of response.

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