Overview
Our design and development teams worked closely with EMR-EHRS to build an electronic medical records software website ideal for their specific circumstance. Combining authority with integrity, the website’s visuals and interface was designed to appeal to the company’s intended medical community audience.
Design
As with many medical websites, EMR-EHRS focused their design on content and information. For this reason, we created a visual design that complemented their extensive information, by using professional photographs and soft colors. The design keeps a reader engaged with the site, rather than distracting them from the information within the content.
Development
Building the site required a lengthy construction period, as the company required lots of pages aimed at specific topics. Plus, each page is stuffed with worthwhile information, with links within that information to jump to relevant topics. The company also wanted a call-to-action request form that allowed customers to quickly interact with the company.
SEO
Given the amount of content on the site, we had plenty of room to create an extensive SEO campaign using a mix of keywords. Even with all the keywords injected into the site, the information remained intact, because we believe customer satisfaction means more than search engine attraction.
Programming
Created a custom jQuery slider for the homepage, along with a countdown timer in the sidebar. Numerous call-to-action forms, along with the live demo, entice users to engage with the website. The site’s framework allows for easy updates and edits to be made by web professionals.
What We Did:
- Development – In addition to the CMS, we developed an extensive site for explaining the intricacies of buying real estate in Maine.
- Design – Focused on extending the company’s clean, professional branding, while also creating layouts ideal for advertising the latest real estate opportunities.
- Copywriting – Integrated keywords into the content, without sacrificing human readability, creating a copywriting strategy that attracts both search engines and actual customers.